Our Story

Baser began with a regular family living in the outskirts of Aarhus, Denmark.

Arne, the father and a keen problem-solver, decided to improve his parasol setup so that his family could enjoy their time outside more.

Years later, his daughter Josefine and son-in-law Christian adopted his idea and pioneer spirit to create Baser as a family business that honors Arne’s innovation.

We strive to always be the world’s most sustainable choice of shade and base

At Baser, we want our company vision to be clear and easy for everyone to understand, so we developed the following statements:

  • Our products will last as long as possible
  • with the help of state-of-the-art production knowledge and reliable production partners.
  • We support sustainable work ethics for all suppliers and employees to ensure our people live healthy lives and enjoy great opportunities.
  • Our materials will always be the most durable and sustainable options we can find.
  • When a product finally wears out
  • we’ll tell you how to recycle it, either locally or by sending it back to us to recycle it in our production.
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The founders of Baser

Josefine and Christian

Take part of the journey

  • Our primary production partner will produce all bases by using 100% solar and wind power.

  • The launch of the Baser Sustainable Repair Center will give you a way to extend the life of your product before investing in a new one.

  • Developing and producing more compact packaging will reduce our consumption of materials, electricity and other resources.

  • A new complementary product line will improve sustainability and provide you with more options from the Baser portfolio. After all, what would fit our base better than a cool parasol?

  • In collaboration with our suppliers we’ll test how far we can go with recycling. Our goal is to provide you with the same high-quality products, but made of recycled household plastics.

  • You will see the first Baser Parasol production.

  • Keep an eye out for a new product that is very beautiful, sustainable and Christmassy!

Join the 22480 others who choose sustainable

See our sustainable products

Our vision your impact

You save the world for 2.3 KG CO2 in Transport

You help recycle up to 2 kg of scrap and ocean plastic

You support 100% wind powered production in Denmark

Thanks for taking the time to read about us.

We appreciate people who want to learn more and do things the right way, even if it takes a little longer. 

Like you, we take the time needed to make solid decisions. For example, instant coffee would be quicker, but we use our Simonelli espresso machine to brew you a truly enjoyable cappuccino with organic milk and sustainably-grown coffee beans from our local coffee roaster. 

Good decisions require careful thinking and the right execution, and thinking with a wonderful cup of coffee is a great way to start.  

We have a solid plan to become the most sustainable shade. It’s ambitious, and we hope you’ll join us on our journey. You’re welcome to review other options on the market to see how our competitors measure up.

Need help deciding?

Read our Guides

Guide yourself to the right shade

Fancy a chat?

We’re happy to answer your questions.

Compare Baser

How does baser compare to traditional bases?

Enjoy your time outdoors

Secure in the knowledge that your parasol is secure!

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